5 Major Google Search Algorithm Updates

5 Major Google Algorithm Updates

Google change their algorithms almost every day & around 500-600 times a year. But most of the changes are minor & some of them are major or core updates those significantly impact on rankings. You may see a hike or downfall in your search rankings at the time of major algorithm updates. In this blog, we are going to discuss some of the major Algorithm Updates. Keep reading to understand the major algorithm changes their purpose of occurrence & impact in details:

 

1). Panda

Launch Date: February 24, 2011

Need: To detect or ban duplicate, plagiarized or thin content & activities such as keyword stuffing, content spamming etc.

How it works: For each Website or Content, Panda assigns "Quality Score" which works as a ranking factor for Google. Before using in Google Algorithm, Panda was just a filter.

How to get rid of: To be Panda penalty free, check your website Content on regular basis to make it spam free. If some of your content is duplicate than you should remove or update that content ASAP & then recrawl that page to Google.

 

2). Penguin

Launch Date: April 24, 2012

Need: To set a penalty over spammy or irrelevant links / to support quality link building.

How it works: It works in realtime, and always looking for spammy or irrelevant links. It sets a penalty to websites those have spammy or irrelevant links & drops their rankings in SERPs.

How to get rid of: One can manually find spammy backlinks & remove them and you can use Google disavow tool to tell Google which of the backlinks you want for your website.

 

3). Hummingbird

Launch Date: August 22, 2013

Need: To find & remove irrelevant or spam content and to understand user query intent efficiently.

How it works: The Hummingbird helps Google to understand a user’s query & the intent of that query so that it can interpret all the possible results & provide them the best one at the top of SERPs.

How to get rid of: Analyze what & how your targeted audience searches & what they want their semantic versions? Create quality content which provides the appropriate & expected answer of user’s queries. 

 

4). Pigeon

Launch Date: July 24, 2014

Need: To Improve On Page & Off Page SEO

How it works: the “Pigeon Update” is an which affects location-based searches & provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. 

How to get rid of: Analyze & improve your On Page & Off Page SEO. Start with Off Page activities such as start doing Relevant Business Listings in High authorized Directories & Try to create good quality local connections & backlinks.

 

5).RankBrain

Launch Date: October 26, 2015

Need: Used to sort live search results to help give users a best fit to their search query.

How it works: RankBrain is the one and only available AI part of Google’s Hummingbird algorithm. It helps Google to understand the meaning behind queries so that Google can serve the best results for the search queries. 

How to get rid of: Create very informative & useful content which is able to give sufficient information for the related search queries. Optimize Website Content for Users, not for the Search Engines.

 

Except the above-mentioned algorithms, many of the other major updates are exist those have their separate function & purpose. You can go through All SEO Algorithm Updates 2018  and we are sure that many new updates will take place in the upcoming future. To overcome the ranking downfalls after any major update, we have to focus on what a user wants from us, rather than to focus on how to manage Algorithm updates. Hope you understand what I mean. Keep Searching.