/

Search Engine Optimization Executive

New Delhi, India

Summary: Kanak Infosystems LLP is looking for a Search Engine Optimization Executive located in West Delhi. The Search Engine Optimization Executive will be responsible for developing and implementing effective SEO strategies, conducting keyword research, analyzing website traffic, and optimizing website content. The Search Engine Optimization Executive will also be responsible for monitoring and reporting on website performance and staying up-to-date with the latest trends and best practices in SEO.

Job Description:

Skills Requirements for SEO Executive:

  1. Bachelor's degree in Digital Media, marketing, or a related field.

  2. 3 - 4 years of proven experience in SEO/Digital

  3. Experience in setting up and optimizing Google Adwords Campaigns.

  4. Strong Analytical skills and data-driven thinking

  5. Up to date with the latest trends and best practices in online marketing and measurement.

  6. Solid knowledge of website analytic tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends and other SEO tools)

  7. Experience in optimizing landing pages and user funnels.

  8. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Responsibilities of  SEO Executive:

  1. Planning digital marketing campaigns, including web, SEO/SEM, email, Social Media, and display advertising.

  2. Scheduling placement of content on digital media platforms.

  3. Improving Brand awareness on Digital platforms such as YouTube, Instagram, Twitter, etc.

  4. Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

  5. Identify trends and insights and optimize spend and performance based on the insights.

  6. Brainstorm new and creative growth strategies.

  7. Plan, execute, and measure experiments and conversion tests.

  8. Collaborate with internal teams to create landing pages and optimize the user experience.

  9. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

  10. Instrument conversion points and optimize the user funnels.

  11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Skills:

SEO/SMO

Google Ads

digital marketing