Common Mistake When Deploying Apps on App Store and Play Store

Deploying an app on both- the Apple App Store and Google Play store- can be challenging because of the  differing requirements. Below Are Common mistakes, awareness tips, and precautions for smooth deployment.

1. App Store-Specific Mistakes:-

a. Not Meeting Apple’s Guidelines

• Mistake: Ignoring the https://developer.apple.com/app-store/review/guidelines/

• Impact: App rejection due to privacy, UI, or performance issues.

• Precaution: (i) Follow Apple’s Human Interface Guidelines. (ii) Clearly describe the app’s functionality.

b. Missing Accurate App Metadata

• Mistake: Incorrect or incomplete app details (title, description, keywords).

• Impact: Low discoverability and potential rejection.

• Precaution: (i) Provide accurate app metadata and screenshots. (ii) Use Keyword research for better SEO.

c. Inadequate Privacy Policy

• Mistake: Not including or linking a privacy policy.

• Impact: App rejection.

• Precaution: Include a clear and comprehensive privacy policy URL in your app metadata.

d. Using Private APIs

• Mistake: Using non-public APIs.

• Impact: App rejection.

• Precaution: Avoid non-public APIs and ensure all dependencies comply.

2. Play Store-Specific Mistakes

a. Violating Content Policies

• Mistake: Include restricted or inappropriate content.

• Impact: App suspension or removal.

• Precaution: Adhere to https://play.google.com/about/developer-content-policy/

 b. Not Optimizing for Android Versions

• Mistake: Targeting outdated API levels.

• Impact: App rejection or reduced device compatibility

• Precaution: (i) Target the latest API level requirement by Google. (ii) Test on multiple Android versions.

c. Missing App Bundles

• Mistake: Uploading APKs instead of AABs (Android App Bundles).

• Impact: Lower optimization and potential rejection.

• Precaution: Use Android App Bundles for deployment.

d. Ignoring Permission

• Mistake: Requesting unnecessary permissions.

• Impact: User mistrust or app rejection.

• Precaution: Requests only required permission and justify their need.

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3. Cross-Platform Mistakes

a. Ignoring Testing

• Mistake: Skipping QA for multiple device or screen sizes.

• Impact: Crashes or poor user experience.

• Precaution: Perform thorough testing across various devices and platforms.

b. Improper Versioning

• Mistake: Not incrementing version numbers properly.

• Impact: Confusion in updates and potential rejection.

• Precaution: Follow semantic  (e.g., 1.0.0 =>1.1.0 for minor updates).

c. Ignoring Localization

• Mistake: Not translating the app for different regions.

• Impact: Limited audience reach.

• Precaution: provide localized content and metadata.

d. Lack of App Security

• Mistake: Not securing user data or API endpoints.

• Impact: Data breaches or app rejection.

• Precaution: (i) Use HTTPS for API calls. (ii) Encrypt sensitive data.

4. Awareness and Precautions

a. Store-Specific Review Times

• App Store: Longer review times (1-3 days).
• Play Store: Faster but automated reviews might miss issues.

b. Build Optimization

• Optimize app size for both platforms.

• Use platform-specific optimization (e.g., Metal for iOS, vulkan for Android).

c. Error Monitoring

• Implement tools like Sentry or Firebase Crashlytics for real-time crash tracking.

d. Legal Compliance

• Ensure compliance with GDPR, CCPA, and other local laws.

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Checklist for Deployment

Pre-Deployment

1. Test thoroughly on target devices.

2. Validate all app features and APIs.

3. Optimize performance and app size.

Metadata

1. Write a clear, engaging description.

2. Add high-quality screenshots and videos.

Post-Deployment

1. Monitor user feedback and crash reports.

2. Respond promptly to review.

3. Regularly update the app with bug fixes and new features.

By adhering to these guidelines and taking precautions, you can streamline the deployment process and reduce the risk of rejections or issues.

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