Types of Digital Marketing

Digital Media started taking place only a few decades ago and now it is evolving as a very important aspect of our life. In this short period of time, it completely changed the way of marketing (Selling Goods & Services) and soon a new term (Digital) is linked with Modern Marketing, which is now known as Digital Marketing. So, now the question that arrives in people minds is what actually Digital Marketing is? And what are its types?

So, What is Digital Marketing?

In Simple terms, Types of marketing that involve any kind of Digital platform (Online or Offline), Known as Digital Marketing. So, we can say that goods or services using electronic devices such as a laptop, desktop, tablet, mobile, etc. are termed Digital marketing.

Now the next question that arrives in everyone's mind is what its types are. As there is various electronic medium available in the market and people use them differently to promote their products or services, the types of marketing are also varying. In the section below, we are providing different marketing types & a brief description of each marketing type. Take your time to understand all of the types clearly.

Types of Digital Marketing:

Ok, let’s understand the all types of Digital Marketing those are as follows:

    1.     Search Engine Optimization (SEO)

    2.     Search Engine Marketing and PPC

    3.     Social Media Marketing

    4.     Content Marketing

    5.     Influencer Marketing

    6.     Viral Marketing

    7.     Affiliate Marketing

    8.     Email Marketing

Let’s understand each one clearly with a brief description.

1). Search Engine Optimization (SEO): Search Engine Optimization or SEO is the process of optimizing a website to gain relevant traffic & ranking well over search engines' results in pages. It can be done in two ways- Onpage SEO  & Offpage SEO. According to many Industry experts Content, Backlinks & RankBrain are the three major components & Ranking signals in SEO.

2). Search Engine Marketing and PPC: SEM is a type of marketing used to increase the ranking and visibility of a website through paid advertising whereas PPC  is a marketing method where the marketer pays for each click on a link to a website. Basically, PPC is an Umbrella term for search engine marketing. The most popular & common paid advertising tool is Google Adwords.

3). Social Media Marketing: Marketing using Social Media is known as social media marketing. Social Media is the most popular place among people to connect with the whole world. Most of the world population is available on Social Media which makes it the best place to promote anything easily and on a large scale. Most of the popular social media platforms that possess most of the population shares are as follows: Facebook, Twitter, Linkedin, Instagram, Pinterest.

4). Content Marketing: Content Marketing is completely different from other types of marketing. In this, we explicitly not advertise any kind of product or service but develop/stimulate interest by promoting interesting content such as content marketing case studies & information (text, images, infographics, videos, podcasts,s, etc.) related to those products or services.

5). Influencer Marketing: Promoting a product or service through a very influential person is known as Influencer Marketing. Influencer marketing has become the most popular marketing strategy in a very short time. According to the research of years, we have a conclusion that a big ratio of the population relies on the Influential person to buy a product or service.

6). Viral Marketing: The process of gaining a massive number of shares online by creating a trendy, funny or strange post or piece of content. It can be done using different types of templates like meme templates, gif templates etc, this in turn can enhance (even increase multiple times) your website traffic in a short period of time.

7). Affiliate Marketing: In Simple Words, affiliate marketing is the process of paying for conversions. Basically, it is a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals. Many bloggers or e-commerce websites use affiliate marketing to earn money by simply giving referrals to other affiliate business websites.

8). Email Marketing: Email Marketing is one of the oldest & successful types of Digital Marketing. It is a form of Direct Marketing. It is the best way to reach your old & potential customers through sending newsletters, activity information & attracting offers via Email. Most Business Giants still believe that email marketing is the best ROI provider among all types of marketing.

Hope the above-mentioned information is enough to understand all the types of Digital Marketing. You can also learn How Digital Marketing Would be the next biggest career scope?  Let us know if you find something useful, interesting & amazing by just commenting here. Email Us- sales@kanakinfosystems.com for Consultation & Support.