7 Easy Ways to Increase Website Traffic for Free Using SEO

1. Getting Cozy with Long-Tail Keywords

Just consider this: you are at a party, and instead of yelling out to others who will never hear you, you reach out to someone who would have a one-on-one chat and really share your interests. That's what long-tail keywords do for your SEO strategy. 

Long-tail keywords are specific, low-competition phrases that are easier to rank for. They may have lower search volume, but generally they attract visitors who are more inclined to take action. Instead of going to the general keywords like "SEO", try something like "SEO Tips On Optimization For Small Businesses". Not only will this make you outstand, but you will also catch a more targeted audience.

Pro Tip: Use tools like Google Keyword Planner or Ahrefs to discover long-tail keyword gems that your competitors are missing! 

2. Writing for Humans, Not Robots

As clever as search engines may be, they're still not clever enough. Don't get too caught up in optimizing every sentence for Google. Use your keywords wisely but remember that your audience is human. If you stuff your work with these keywords in a robotic way, your readers will bounce off faster than a kangaroo, and trust us-Google will absolutely catch a whiff of what's going on there.

Here's the crux of it: write to your audience first. Make your content usable, valuable, and engaging. Google loves content that answers questions and solves problems and helps with keeping visitors. If you do that, Google will reward you for your efforts with improved rankings and organic traffic, creating a win-win situation.

3. Create Shareable Content

You know that feeling when you discover something really interesting that you have to share it? That's precisely what you want to do with your content. The more your content gets shared, the more backlinks you will accrue.

Use infographics, quizzes, industry surveys, or how-to guides to make content more shareable. Just keep it fun and relatable to your target audience.

4. Internal Links Are Your Site Map 

No, internal linking does not mean that you can forget about it. It's important. Okay, let's say you find yourself in a huge theme park without having a clue where to go next. You will get lost for sure. So, simply consider the internal links as that map that helps the reader as well as search engines to find your most important pages. And more the relevant internal links pointing towards your content, more are the chances of increased organic traffic.

Please note: No one is interested in a forced link. Do it natural, do it right, and don't fall into the trap of overloading the content with links. Balance is key!

5. Optimize Your Website to Be Mobile-Friendly

You've heard that a thousand times before, but here goes: Google will always be mobile-first. If your site doesn't look good or doesn't function properly on mobile, you are seriously missing out on a lot of traffic.

Still don't believe it? A mobile-optimized website not only helps in improving user engagement but also boosts your SEO ranking. So, put on your mobile-friendly cap and ensure your site is responsive. Fast load times, easy navigation, and readable copy are all part of what mobile-friendly brings.

6. Consider Local SEO 

If you're running a business serving a local community, local SEO is a game-changer. If it had to be represented, it would be one neon sign blinking, "Hey, Google! We're right here and we're super cool!" Pay special attention to maintaining consistency in your NAP across all platforms to improve your local SEO. 

You may use local keywords within your content and meta description. For example, rather than using "best SEO services," you may go for "best SEO services in Delhi" if you happen to be in Delhi. Local traffic is generally of higher quality and chances of conversion are pretty high.

Pro tip: Ask customers to review you on your Google My Business page. Positive reviews are a nice boost to SEO.

7. Speed up your website

We've all been there- waiting for a website to load while we tap our fingers anxiously. If your site takes too long to load, visitors will bounce, and search engines will downgrade your ranking.

Use tool like Google Page Speed Insights to test your website speed and optimize elements like image sizes, scripts and server response times. When the speed is optimal for the user, they will stay on it longer and increase the likelihood of a higher search ranking.

Pro tip: Even small tweaks can go a long way!

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Want More Organic Traffic?

Well, that was seven ways to increase website traffic for free using SEO! If you're ready to put these strategies into action, it’s time to get serious about your SEO optimization

But hey, don't do it alone! Kanak Infosystems is here to help with organic traffic generation and maximize your digital presence. Contact Kanak Infosystems for digital marketing assistance that’ll take your website to the next level!